Simprella

Simprella is the second iteration of a widely successful compact umbrella that launched via kickstarter.

They needed to create an advertisement that was high energy and playful. Delivering the message that their product fulfilled both fashion and function for their customers. We decided to utilize a mixture of styles including stop motion and hand held lifestyle imagery. Simprella ended up achieving over 1000% of their funding goal and had an incredibly successful launch.

Another big project to undertake solo. Rogan lead all areas of the project. Ideation, writing, shot listing, talent acquisition, producing, directing, camera operation and editing.